Kari Brovall is a wine writer, freelancing copywriter and a bonafide storyteller. His love of wine has steered him in the direction of helping wineries bring their wines and stories to the fullest potential. He has been nominated by Wine Travel Awards in the category Food & Wine Influencer / Expert opinion in 2024, 2025 and 2026. He received the voting Wine Travel Awards 2026 for his remarkable achievement. His excellence, vision, and contribution to the world of wine and wine tourism have earned well-deserved international recognition. Kari Brovall is also an international member of the expert judging panel for the wines of Portugal Challenge 2026, responsible for evaluating the flights and selecting the Gold medal winners. He is also recognized by Vinoinfluencers World Awards.

Kari has worked for first class wineries, brands, people and for first class organizations. In the early 90´s he was in the house of the legendary Fondberg. The company grew from 32 million SEK to 1.2 billion SEK during his four years with the focus on sales and business development. He drove commercial strategy and served as a sales spokesman for a range of the worlds most admired wineries and global spirit brands including Miguel Torres, Taittinger Champagne, La Rioja Alta, Labouré-Roi, Bombay Sapphire Gin, JB Whisky, Jim Beam, Dalmore Whisky, Miller Genuine Draft and Stolichnaya Vodka.

Kari Brovall was appointed by Miguel Torres in the late 90s to set up the first Miguel Torres wine company in Scandinavia with headquarters in Stockholm, Sweden. Together with colleagues the team succeeded both in sales volumes as in brand repositioning in the market while keeping its identity intact.

Kari has more than three decades of copywriting and direct response experience under his belt. But he doesn't just write killer copy. He's has also played key roles in helping wineries and companies quadruple their sales.

His knowledge of the interplay between content and business, between audiences and creators, of generative AI, multiplatform storytelling and transmedia development has taken him around the world for speaking engagements, workshop facilitation and international consultancy. 

Prior to his own setup Kari contributed and participated in the elite e-commerce team in Copenhagen to help establish a new distribution channel which subsequently developed into the fastest growing digital and customer engagement wine platforms in Europe. The entire team participated in the nomination of Entrepreneur Of The Year in 2021 in the start-up/scale up category by Ernst & Young.

CLEAR SERVICES

Website Copy - Landing Pages - Brand Messaging - Newsletters - Direct Mail - Social Media Management - Press Activities - Press Trips - Product PR - Copywriting/Press Releases - Workshops - Product Descriptions - Blog Posts

CONTACT:

karbrovall@gmail.com